As winter sets in, UK consumers shift towards heartier, nutrient-packed fruits and vegetables perfect for warming meals. Stocking seasonal winter produce not only meets demand but also boosts sales from November through January. Here’s a guide to the top produce essentials for winter!
Root Vegetables: Winter Comfort Staples
Root vegetables thrive in winter, offering versatility and resilience in colder months. Key varieties include:
- Potatoes – A staple for filling, comforting dishes.
- Carrots – Nutrient-rich and perfect for stews.
- Parsnips & Turnips – Add sweetness to festive meals.
- Swedes (Rutabagas) – Ideal for mashes and stews.
Root veggies are foundational for winter recipes and holiday traditions, making them a must-stock.
Brassicas: Nutrient-Dense Winter Superfoods
Brassicas are a winter superfood category, packed with vitamins and minerals that appeal to health-conscious consumers during cold and flu season. Consider stocking:
Brassicas are in high demand during winter due to their health benefits and versatility. Consider stocking:
- Brussels Sprouts – Peak in December for holiday meals.
- Cabbage – Great in soups and stews.
- Kale – A top choice for health-conscious shoppers.
- Cauliflower – Perfect for roasting and mashing.
With a focus on health and sustainability, brassicas are in demand by consumers looking to incorporate nutrient-dense greens into their winter diets.
Citrus Fruits: The Winter Boost
Citrus fruits peak in winter and offer immune support, popular from November through January.
- Oranges – High in vitamin C, ideal for flu season.
- Clementines & Satsumas – Perfect for holiday gift baskets.
- Lemons – Versatile for cooking, baking, and drinks.
Ensure a well-stocked citrus section during winter, as these fruits are synonymous with seasonal health benefits and festive appeal.
Apples & Pears: The Cold-Weather Classics
Certain apple and pear varieties store well, making them winter favourites for snacking and baking.
- Apples – Braeburn and Gala are winter-ready with long shelf lives.
- Pears – Conference pears hold up well for both fresh eating and cooking.
Offer these cold-weather classics to cater to those seeking fresh, seasonal fruit.
By focusing on these winter produce staples, you’ll meet seasonal demand, drive sales, and make your fresh produce section the go-to winter destination!